Indeed, last year’s campaign was second to none not only in terms of production numbers, but also the year where traditional cultivation techniques underwent several changes and opened the way to new superintensive olive groves. These milestones went hand in hand with some rises and falls in prices that were able to alter at times such a strong and solid industry.
Without any doubt, new technologies and investment in R&D are two of the main pillars of what is already called a revolution within olive tree farming. At this point, new forms of fertilization with new generation fertilizers and innovative biostimulants are taking over traditional production techniques and practices. Betting on these new tools is allowing us to improve both production and quality results, which is a win-win adventure in the long term.